WINE & MORE.

The challengeFrench depth, four boutiques, an online cellar — and every decision made per piece. A shelf tag, a post and a campaign could each be right on their own and wrong together.

The answerThe house standards, edition one. Mark and clear space, eight colours led by a deep Bordeaux with an unexpected powder blue, Clash Display over Satoshi with the script as a third voice, four brand devices — then one grid and seven social templates rotated forever. The content changes; the system does not.