← The archive

BRAND BOOK · VISUAL SYSTEM · SOCIAL

WINE & MORE.

Client
Wine & MoreFrench wine house, Cyprus — since 2010
Year
2026Edition one
Scope
Brand bookMark · colour · type · templates
Volume
40 pages4 boutiques & online

A house with fifteen years of taste and no written rules.

The challengeFrench depth, four boutiques, an online cellar. And every decision made per piece. A shelf tag, a post and a campaign could each be right on their own and wrong together.

The answerThe house standards, edition one. Mark and clear space, eight colours led by a deep Bordeaux with an unexpected powder blue, Clash Display over Satoshi with the script as a third voice, four brand devices. Then one grid and seven social templates rotated forever. The content changes; the system does not.

Brand bookVisual systemSocial templatesArt direction

PIECES

The mark
The mark on the palette
Typography
Brand graphics
Grid and templates
Offer and reel
Bottle on Bordeaux · template A
Editorial mood · template B
Tasting note · template C
Cellar notes · template D
Pairing · template E
Maison offer · template F