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PRODUCT DESIGN · GUIDELINES

CHNGE.

Client
CHNGETransparency-first fashion
Year
2024Concept & system
Scope
Product designStore · pages · guidelines
Volume
10-page bookDesktop & mobile

A label whose whole promise is proof — so the interface has to show its work.

The challengeSustainability claims are cheap and everybody makes them. The store had to carry evidence — fabric, factory, footprint — without turning every product page into a lecture.

The answerEvidence built into the shopping path instead of parked in an About page: fabric and factory get their own surfaces, the numbers sit beside the price, and an acid-green accent marks every claim that can be checked. The guidelines book keeps it consistent as the catalogue grows.

Product designE-commerceGuidelinesArt direction

THE GUIDELINES

CHNGE — The guidelines, page 1 CHNGE — The guidelines, page 2 CHNGE — The guidelines, page 3 CHNGE — The guidelines, page 4 CHNGE — The guidelines, page 5 CHNGE — The guidelines, page 6 CHNGE — The guidelines, page 7 CHNGE — The guidelines, page 8 CHNGE — The guidelines, page 9 CHNGE — The guidelines, page 10

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SCROLL TO TURN

PIECES

Store · homepage
Fabric · the evidence
Factory · the evidence
Product · the range
Product · numbers beside the price
In hand · the app
Guidelines · the voice
Guidelines · the type
Guidelines · the colour
Guidelines · the system