LE BORDEAUX.

The challengeWine list, food, premium wines, café and cigars had to be printed as bound books and read from a QR code on a phone — in two alphabets — without the design falling apart in either place.

The answerOne typographic system declined twice: set as books for print, re-cut to Instagram 4×5 for the online menu. On top, a weekly social rhythm and campaign film — Bastille Day, 14 July, poster and thirty seconds.