Darii Nicoleta優 — the seal

Darii
Nicoleta.

Designer and marketer, formed across three countries: higher studies in marketing and international relations in Italy, art and design in France, then years of practice in European agencies and studios. Today based in Cyprus, running brand and marketing in-house as well as for clients, and living daily with the kind of brand I design.

My clients work in hospitality and HoReCa, tourism, cosmetics and fashion: trades where the product is met in person before it is ever met online. The identity has to survive a shelf, a phone screen and a printer, not only a presentation.

Art came first and never left: design is where I get to keep it and still make it work for a business. Having built brands in France, Italy, Romania, Moldova and Cyprus, I arrive at a project without one house style to impose. I read the market it lives in first, and let the work take the form that market respects.

Working languages

  • Russiannative
  • Romaniannative
  • Frenchfluent
  • Italianfluent
  • Englishprofessional
the ideal
理想

Experience

2022 — 2025

Digital & Audiovisual Assistant

KEVA Agency, Strasbourg

Websites and brand identities, print and digital materials, digital project management: the agency discipline of shipping every week.

2023 — 2024

Freelance Designer

Mi Piace · Stella Rosa

Brand visuals, packaging and social strategy for two wineries: content built to sell the season, not to decorate it.

2024 — 2025

Brand Creation

MADI Swiss

A beauty brand from the ground up: identity, packaging concepts, digital imagery and the content strategy around them.

2026 —

Marketing Manager

Creative Tours, Limassol

Brand and marketing for the whole company: positioning and brand guidelines, the yearly marketing strategy and the budget behind it, social media, photo and video production, advertising online and at trade fairs, print and digital collateral, and the web presence in four languages. I set the direction and I produce the work.

2026 —

SMM & Designer

Le Bordeaux, Limassol

Social media and design for the venue: content strategy and the monthly plan, photo and video shoots on site, seasonal and campaign design, print and digital menus, paid advertising, and the visual consistency of everything a guest sees, from the feed to the table.

虛實

虛實 — the void and the substance, the pair that defines itself. The unpainted ground is not dead space: it is what lets the viewer breathe, and what gives the mountain its force. The pause is what gives the work its weight.

Toolkit

01 /Brand Identity & Strategy
02 /UI/UX & Web Design
03 /Editorial & Print
04 /Packaging Design
05 /Art Direction & SMM
06 /AI Creative Direction
07 /E-Commerce & WooCommerce
08 /CRM & Automation