一PRODUCT DESIGN · GUIDELINES
CHNGE.
A label whose whole promise is proof, so the interface has to show its work.
The challengeSustainability claims are cheap and everybody makes them. The store had to carry evidence (fabric, factory, footprint) without turning every product page into a lecture.
The answerEvidence built into the shopping path: fabric and factory on their own surfaces, numbers beside the price, acid green on every claim that can be checked.
Product designE-commerceGuidelinesArt direction
三PIECES
五Built as