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一PRODUCT DESIGN · GUIDELINES

CHNGE.

Client
CHNGETransparency-first fashion
Year
2024Concept & system
Scope
Product designStore · pages · guidelines
Volume
10-page bookDesktop & mobile

A label whose whole promise is proof, so the interface has to show its work.

The challengeSustainability claims are cheap and everybody makes them. The store had to carry evidence (fabric, factory, footprint) without turning every product page into a lecture.

The answerEvidence built into the shopping path instead of parked in an About page: fabric and factory get their own surfaces, the numbers sit beside the price, and an acid-green accent marks every claim that can be checked. The guidelines book keeps it consistent as the catalogue grows.

Product designE-commerceGuidelinesArt direction

― THE GUIDELINES

CHNGE — The guidelines, page 1 CHNGE — The guidelines, page 2 CHNGE — The guidelines, page 3 CHNGE — The guidelines, page 4 CHNGE — The guidelines, page 5 CHNGE — The guidelines, page 6 CHNGE — The guidelines, page 7 CHNGE — The guidelines, page 8 CHNGE — The guidelines, page 9 CHNGE — The guidelines, page 10

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SCROLL TO TURN

三PIECES

Store · homepage
Fabric · the evidence
Factory · the evidence
Product · the range
Product · numbers beside the price
In hand · the app
Guidelines · the voice
Guidelines · the type
Guidelines · the colour
Guidelines · the system