一ART DIRECTION · SOCIAL · CAMPAIGN
AI CAMPAIGNS.
Three brands got campaign-level imagery before they had campaign budgets.
The challengeA young wine brand needs this week's post, a premium product image and the campaign scene it cannot afford to shoot. Most settle for a bottle on white.
The answerDirect the image instead of shooting it: a controlled product language, the bottle as an icon, then full campaign scenes generated so the art direction answers to nobody's logistics.
Art directionSocial media directionCampaign developmentProduct imagery
二THREE FEEDS, ONE METHOD
mi.piace.wines
Moldovan house, Italian vineyards · sparkling and Moscato
stella.rosa
Prosecco D.O.C. · contemporary Italian elegance
gzelka
Vodka · Gzhel porcelain, Russian winter, the table it belongs on
三PIECES
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