一WEB DESIGN · ART DIRECTION
NEON.
A game world had to be entered, not explained: the site is the first scene.
The challengeThe universe existed on paper: rules, roles, factions. Online it read as documentation, a wall of text no player wanted to cross before the game had even started.
The answerA scroll-led page built like an opening sequence: neon type on deep black, the roles met one at a time, the same system carried into the box and the stand.
Web designArt directionPrintExhibition
― FULL PAGE, SCROLLED
三PIECES
五Built as