NEON.

The challengeThe universe existed on paper: rules, roles, factions. Online it read as documentation, a wall of text no player wanted to cross before the game had even started.

The answerOne scroll-led page built like an opening sequence. Neon type on deep black, the roles met one at a time as cards, the rules folded into the rhythm instead of stacked in a list. Structure first, then the surface, and the same system carried into the box and the exhibition stand.