MADI SWISS.

The challengeAn online-only skincare label has no store to walk into. The product photograph is the packaging, the shelf and the salesperson at once, and it has to hold across seven categories without any two looking like different brands.

The answerOne light, one hand, one register: real bathroom light, a real hand in frame, the purple bottle always the darkest thing in the picture. Built as a category system (creams, serums, cleansers, masks, body oils, body cream, eye contour) so the shop, the campaign and the feed all draw from the same set.