一PRODUCT IMAGERY · BRANDING · SOCIAL
MADI SWISS.
Every image had to sell twice: once in the feed, once on the shelf of a shop that has no shelves.
The challengeAn online-only label has no store. The product photograph is the packaging, the shelf and the salesperson at once, across seven categories, one brand.
The answerOne light, one hand, one register: real bathroom light, the purple bottle always the darkest thing in frame. A category system the shop, campaign and feed all draw from.
Product imageryArt directionCategory systemSocial media
二THE FEED
madi.swiss.md
Skincare · imagery, campaign and feed designed by excellent.please
三PIECES
五Built as